What's The Story of The Dreaded Barber?

Valley resident and New York City trained Master Barber Darryl Brandt, aka The Dreaded Barber, has launched a new venture. He previously built a reputation in the west valley when he brought his SNIP barber shops from Albuquerque fifteen years ago.  Six years ago he created Public Image, a barber shop & salon concept on Phoenix's Roosevelt Row. It closed at the onset of the Covid pandemic.  This multicultural bohemian with over two decades of barber experience has radically downsized to create a non profit providing free haircuts to homeless, less fortunate, and marginalized members of our community while also providing a confidential, nonjudgemental, safe, and trauma informed opportunity to create dialogue.  With information on mental health awareness & suicide prevention, this is clearly more than just a haircut.

He is working on aquiring a licensed, self contained, air conditioned, used short school bus that will have all the sights, sounds, and smells of a brick and mortar barber shop plus the safety and peace of mind of continuing to have social distancing protocols in place.

Once acquired, the bus can be booked (by donating to the charity) to provide services at corporate events, block parties, BBQs, bachelor parties, concerts, festivals, MMA PPVs, poker nights, pool parties or any other events you can dream up. Those donations will fund routine maintenence for the vehicle and further expand the charity's widespread community outreach.

I am proud to use and sell the full line of Atlas hair care products.